MultiChoice addresses pay-as-you-go subscription requests for its customers

MultiChoice Nigeria has said it will be impossible for it to implement the pay-as-you-go in the pay television industry in the country.

According to the company, a subscription model would neither work for its Dstv nor its Gotv services. It explained, however, that the pay-per-view option is very expensive.

Dstv’s Chief Customer Officer, Martin Mabutho, disclosed the information on February 2, while announcing price slash on its DStv and GOtv decoders starting from the same day as the announcement.

He explained that it was difficult because the billing model for pay-as-you-go has no empirical practice anywhere, adding that it is not only technically impracticable, but also contractually cumbersome.

Speaking on the price slash, he said it would see the DStv HD decoder, dish kit with Compact package subscription drop from N18,600 to N9,900 on Confam package, while GOtv decoder, GOtennae with GOtv Jolli package subscription will go down from N8,400 to N6,900.

Mabutho said the price slash was part of MultiChoice’s efforts to lessening the economic impact of COVID on customers and a reflection of its commitment to making quality entertainment more accessible to Nigerians.

“In addition to the discount we are running our DStv Step Up offer which gives our customers on lower packages an opportunity to experience programming on higher packages, and a GOtv Max offer, which sees customers on Jolli and Jinja enjoy a special discount of N2,999 instead of N3,600 per month, “Mabutho added.

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